Simon Tuplin


Make America Greta Again

In response to Donald Trump’s attacks at

Greta Thunberg as she was sailing toward America to promote climate change awareness, we created the ‘Make America Greta Again’ hat.

Our creative twist caught people’s imaginations and gave them something to unify behind.

Our hat quickly became news and social media stories across the world, racking up almost 300K views and shares in its first week. The hashtag wound up on demonstration signs and even empowered a cottage industry of Make America Greta Again hat makers.